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Nostalgic Yellow Adventure Collections : iconic yellow

The North Face is going back to its roots with its Fall/Winter 2020 collection which features multiple garments arriving in the brand’s iconic yellow colorway.

First introduced in the 1970s, this electric yellow hue was seen on two exclusive North Face products: a sleeping bag and the 1973 Expedition Parka. Now, the colorway has made a comeback with shoes, vests, coats and more arriving in the hue. Style aside, the yellow seen on the products actually served a deeper purpose, as it offered heightened visibility for mountain explorers. Eventually, this color and system was adopted by other adventurers as a universal safety measure, especially on summit climbs.

Items arriving in the eye-catching yellow tone can now be purchased online.

Image Credit: North Face

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Written by Owais Khan

I am an Artificial intelligence engineer and data scientist.

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